Business templates

This module explores concepts and frameworks in corporate strategy and generates financial awareness, all in the context of international Business. We will apply strategy and finance to the issues of growth and innovation in highly volatile and competitive markets. This implies a careful consideration of external and internal analysis, financing innovation and leveraging of unique resources, distinctive competences, and dynamic capabilities. You will explore business-level and corporate-level strategies, assess strategic choices in terms of direction and methods, and understand how to evaluate strategies for suitability, feasibility, and acceptability.

Throughout the module, you will engage in mini cases analysis, and group discussions to contextualise theoretical concepts on real-world examples. We equally take a critical and practice-driven approach to strategy making and its finance. The emphasis on critical evaluation ensures students understand not just the application but also the limitations of strategic tools, fostering adaptability and agility in dynamic business environments.

The module will be instrumental for the competency to make strategic decisions that are backed by rigorous assessment of organisational capabilities, competitive position and backed with credible financial resources.

As a Business School with emphasis on responsible management, we will draw associations with the UN Sustainable Development Goals 8.Decent Work and Economic Growth, 9.Industry Innovation and Infrastructure and 16.Peace, Justice and Strong Institutions.