Course image 2024.25 Academic English for Postgraduate Study - EAP010P206S
School of Arts - Modules 2024-2025
Academic Year: Academic Year 2024-2025
Course image 2024.25 Academic English for Postgraduate Study - EAP010P205A
School of Arts - Modules 2024-2025
Academic Year: Academic Year 2024-2025
Course image 2024.25 Ethics and Representation in Global Media Industries - FPR020L001A
School of Arts - Modules 2024-2025
Academic Year: Academic Year 2024-2025
Course image 2024.25 Curating and Exhibiting the Moving Image - FPR020L003S
School of Arts - Modules 2024-2025
Academic Year: Academic Year 2024-2025
Course image 2024.25 Sounds of the World - ELA020X317S
School of Arts - Modules 2024-2025
Academic Year: Academic Year 2024-2025
Previously ELA020N223A
Course image 2024.25 Public Relations in Practice - MAC020X301A
School of Arts - Modules 2024-2025
Academic Year: Academic Year 2024-2025
This module draws together in the final year the fundamentals of the programme. It will cover the theoretical, implementational and professional skills students need to understand the role of Public Relations (PR) in everyday affairs and its place in an organisation’s mix of communicative resources. Students will therefore continue to develop strategic communication skills at a professional level.
In terms of theoretical background, the module gives an overview of communications theories across broad-and narrow-cast media and the roles of different media. Students will be taught to understand the importance of ideas, to think critically key concepts such as social media and media democratisation, ethics as applied to media and communication and models of persuasion. This will equip students with an understanding of the role of PR as a resource for shaping and influencing
opinion.
The goal of this module is to enable students to develop practice-based knowledge, with a strong emphasis on implementational skills. Students will learn how to identify an idea, how to use it to construct stories and story arcs, and how to turn stories into on-message communications. They will learn to use data analysis as a practitioner tool, how it can be applied to audience and stakeholder targeting and segmentation (this builds on the Power of Data module in year 1). Students will get involved in campaign analysis, planning and evaluation, objective-setting, and will learn techniques for multi-channel/integrated campaign assessment.
Writing skills are an important aspect of PR, so the module gives students opportunities to develop their writing skills across multiple content forms(i.e. press releases, content marketing).
Building professional skills and experience that students can take with them into the workplace is a central aim of the programme as a whole. Through a combination of workshops run by external practitioners and seminar activities, this module builds students’ understanding of relationship building in the context of teamwork and client-supplier relationships, and opportunities to develop hands-on experience of pitching and presentation, negotiation and influencing and selling skills.
In terms of theoretical background, the module gives an overview of communications theories across broad-and narrow-cast media and the roles of different media. Students will be taught to understand the importance of ideas, to think critically key concepts such as social media and media democratisation, ethics as applied to media and communication and models of persuasion. This will equip students with an understanding of the role of PR as a resource for shaping and influencing
opinion.
The goal of this module is to enable students to develop practice-based knowledge, with a strong emphasis on implementational skills. Students will learn how to identify an idea, how to use it to construct stories and story arcs, and how to turn stories into on-message communications. They will learn to use data analysis as a practitioner tool, how it can be applied to audience and stakeholder targeting and segmentation (this builds on the Power of Data module in year 1). Students will get involved in campaign analysis, planning and evaluation, objective-setting, and will learn techniques for multi-channel/integrated campaign assessment.
Writing skills are an important aspect of PR, so the module gives students opportunities to develop their writing skills across multiple content forms(i.e. press releases, content marketing).
Building professional skills and experience that students can take with them into the workplace is a central aim of the programme as a whole. Through a combination of workshops run by external practitioners and seminar activities, this module builds students’ understanding of relationship building in the context of teamwork and client-supplier relationships, and opportunities to develop hands-on experience of pitching and presentation, negotiation and influencing and selling skills.
Course image 2024.25 Media Practice Project - MAC040X302Y
School of Arts - Modules 2024-2025
Academic Year: Academic Year 2024-2025
This module gives students a valuable opportunity to showcase the knowledge and skills they will have acquired in the course of the programme, demonstrating how they can out into practice their analytical, critical and implementational skills to develop and produce a complete multi-media project. This module enables them to further develop and build on their skills and experience: project design, research skills, storytelling, media optimisation, audience engagement and technical and production skills as well as their ability to conceptualise, manage and bring to completion a professional project.
Course image 2024.25 Independent Creative/Critical Dissertation - FLM040X380Y
School of Arts - Modules 2024-2025
Academic Year: Academic Year 2024-2025
Course image 2024.25 The Horror Genre and Society: Screening the Undead and Other Monsters - FLM020X377S
School of Arts - Modules 2024-2025
Academic Year: Academic Year 2024-2025
Course image 2024.25 Theory of Translation and Intercultural Communication - AST020L716A
School of Arts - Modules 2024-2025
Academic Year: Academic Year 2024-2025
Course image 2024.25 Media Objects: Psychoanalytic Approaches - MCS020L008S
School of Arts - Modules 2024-2025
Academic Year: Academic Year 2024-2025
Course image 2024.25 Digital Gaming: Cultures, Industries, Impacts - DIG020N251S
School of Arts - Modules 2024-2025
Academic Year: Academic Year 2024-2025
Course image 2024.25 Madness and Metaphor: Culture on the Edge-CUL020X321S
School of Arts - Modules 2024-2025
Academic Year: Academic Year 2024-2025
Course image 2024.25 Economic and Legal Translation - AST020L738S
School of Arts - Modules 2024-2025
Course image 2024.25 Communication and Culture: Theories and Approaches - MCS020L005A
School of Arts - Modules 2024-2025
Academic Year: Academic Year 2024-2025
Course image 2024.25 Principles and Practice in Language Teaching - LIN020L002A
School of Arts - Modules 2024-2025
Academic Year: Academic Year 2024-2025
Course image 2024.25 French Lower Intermediate (B1) - LAF020C022Y
School of Arts - Modules 2024-2025
Course image 2024.25 The Media, the Critic and the Public Sphere - CUL020X331A
School of Arts - Modules 2024-2025
Academic Year: Academic Year 2024-2025
Course image 2024.25 Access Services: Audio Description and Captioning - AST020L728S
School of Arts - Modules 2024-2025
Academic Year: Academic Year 2024-2025
Course image 2024.25 Transcreation and the Creative Industries - AST020L727S
School of Arts - Modules 2024-2025
Academic Year: Academic Year 2024-2025
Course image 2024.25 Language Issues in Multilingual Settings - ELA020X242A
School of Arts - Modules 2024-2025
Academic Year: Academic Year 2024-2025
Course image 2024.25 Contemporary and Commercial Dance Trends - DAN020C106A
School of Arts - Modules 2024-2025
Academic Year: Academic Year 2024-2025
Course image 2024.25 Albert Certification Course
School of Arts - Modules 2024-2025
Academic Year: Academic Year 2024-2025
All students who are enrolled onto the following Moodle site should have access to this site via meta link enrolment.
Group Production Project - FLM040X379Y
Professional Screenwriting - FLM040X381Y
Independent Creative/Critical Dissertation - FLM040X380Y
Focus on Character - FLM020C127A
Audiovisual Criticism - FLM020N215S